UAE is thriving in businesses. It has a very huge market however it can be difficult to find the perfect marketing opportunities. With the recent shift in how things are dealt with people are left confused as to how to market their products. Many businesses have been marketing by the traditional methods that have been fed to them for ages, however, due to the recent shift, the response to their marketing is not as expected, thus leaving them looking for marketing opportunities. There are a few things to take into account before looking out to market your brand.
Understanding the UAE Consumer
UAE is a Muslim country with rich cultural values. They have a very high power distance accepting hierarchy. One of their nature is to avoid doubtful situations. All of their decision makings is heavily influenced by religious values as well as keeping their tribal values in mind. They prefer very high-quality products for the minimum prices. Usually in a typical household men make the decisions for luxury items while on the other hand females are responsible for the household items.
Online Marketing-The new way of marketing
While many are hesitant to take this new approach, it is highly important to understand that business with an online presence is thriving. Marketing on the internet is the perfect marketing opportunity. Here is how you can do it.
Search Engine Optimization (SEO):-SEO is responsible for placing your sight on the top of the search engine or the web directory. Search engines help find links or sites that are relevant to your desired item. Thus proving that you will reach your target audience immediately. Stats show that in UAE Google is the top search engine with over 93.26% of users.
Social Media and Blogs: – Social media as well as blogs a very effective tool to promote your brand. Statistics show that over 84% of UAE consumers check for the positive feedback about a brand online before purchasing the product. This is the exact purpose of social media. Social media acts as a two-way communication for the business as well as the consumer. The consumer leaves queries and comments which give the business a clear idea of its target audience as well as the latest consumer demand. Social media platforms such as Facebook , Instagram can act as an effective tool to promote your product as UAE’s 45% population uses Facebook thus you can promote your brand there and most of the people also increase the awareness of their brand through Instagram. They prefer to buy Instagram followers from these recomended websites and increase the popularity of their brand.
UAE is known to have the highest number of bloggers and this is one of the most popular and perfect opportunities to market your product. A blogger can write a review on your product or make a promotional video that will prompt the consumer to buy the product.
In conclusion, these ways are both effective and the perfect opportunity market in UAE as they will not only reach your target audience but increase your sales immensely as well.